I didn't get it but the soft core child porn should have been a clue.
I have no clue how that pitch got sold but I want the person who sold it to work for me.
I think this is great advertising; everyone involved has a sense of humor; it will be viral not because it inspires any kind of animosity for the brand.
4 is smart but I have trouble believing that was the strategy. Unless they have a history of satirical adds (I've no idea, they have fuckall presence anywhere I've lived) they're inviting mockery of themselves, not advertising. It is viral fodder, obviously, but for ironists on twitter. Are people like that their core demographic? It's also an incredibly long video with virtually no actual branding. The curiosity hook obviously works but again ironists. High risk, and crazily expensive.
(I literally have a Subway *in the building where I have lived for five years* and have never bought food there because it if I want a deli sandwich the walk to the corner deli seems worth it to support an independent business and probably get better food. I am now smiling about this and I can feel my brand friendliness ticking up. I don't know if it will be sufficient to make me buy a sandwich. As in the case of the ultimate destiny and myriad tiny moments in store for a new soul birthed into the world, only time will tell.)
6: Whether or not they have a history (don't know), maybe they've just hired a new firm. Also, is it that expensive? Isn't the main cost of an ad running on TV? Is it running on TV? Or if it is, how much of a buy did they actually make? Maybe the intention was to run it a couple of times on TV but understand that the main vector would be the internet.
I'm sure the internet also has the answer to these questions, or will soon, because this ad will be an industry news story.
8: The media buy is the biggest expense, but they added a huge (for an ad) production expense on top of that (length, actors, locations, exteriors). On the internet you generally don't get virality without paying for a lot of initial placement. Cheaper than TV but not free.
And if they do run a spot that length on TV really crazy expensive.
Production is expensive, but probably less than you save by having a home birth as opposed to a hospital birth if you don't have insurance.
Underage actors, jumping a lake. Insane.
Unless they have a history of satirical adds
They have a history of extremely boring ads featuring a spokesperson who was (see comment 1) who is now in prison for various charges related to the sexual exploitation of children.
Given Heebie's wrong guesses and the focus on fluids--bathtub birth, washing the baby, little boy peeing, drooling, jumping into the lake, rice paddies--my guess was a bottled water brand, maybe Dasani.
I didn't pause it in time to guess. I was thinking either on Heebie's lines, or toxic masculinity PSA (briefly, with angry teen bit in the middle), or high end watch like Patek Phillipe.
My guess was it was to get public support to invade Vietnam again.
Bolton has been unemployed for at least a month and has to be doing something.
Wait, here is the actual deal: the ad is old (three years old) and was produced and aired in Brazil. So any calculations about production expense, legal liability, etc. should be made relative to Brazilian environment. It only went viral after the linked tweet -- that apparently was the sole initial driver. I am a little suspicious of/interested in how that SB Nation guy decided to tweet about it.
They have sandwiches, but not in a way we can understand.
18: The analysis is the same. Production costs would be less, but still crazy for an ad, especially if it aired only in Brazil. On which point, the voiceover is in English.
My guess is that it was made independently of Subway, and then someone at Subway had the idea of "let's find something ludicrously unrelated, and it will be funny and ironic to tag our name on the end" and then they all went off for a weekend and hunted for their best clips to suggest, and this one won because it fit the bill, and possibly (being Brazilian) was cheaper to acquire.
21: No. Video like that costs money, even if it's hacked together from archives. And this is too clean to be archives.
And from twit thread
Q: Who made it?
A: A firm called Stink (!) out of their Brazil office with director Salsa (?)
Weirdly on topic: I was voted class clown (in the lady-clown category) for my high school, along with my friend R, who was voted class clown (in the gender-free sense). The student photographer for the year book was trying very hard to get us to pose in some zany manner, and it just felt like we would be memorialized as the butt of the joke, ie the so-called class clowns are really not very funny at all, as evidenced by this dumb-wacky photo.
As we were arguing, a mother was walking up to the school looking very polished in a slightly dated way - she happened to be wearing a long formal coat (and we never saw long coats in Florida) and had a baby with her.
I have no idea what possessed us or why this kind lady went along with it, but she let me put on her coat, and let R and I cradle her baby like proud parents, and the photographer took a photo of that. Which is in the yearbook, somewhere.
It is only funny insofar as this ad is funny.
If they didn't use guac, it was cheaper.
23: I'm just saying Stink/Salsa made it before Subway approached them. I'm not saying they didn't sink a lot of money into production.
Really, what was the pitch? It's Boyhood, but instead of putting a little bit of product placement in the middle we'll put even less branding at the end and no actual product at all.
We didn't vote for class-things, but I did put as many photos as I could of a friend of mine with his shirt tail sticking out through his fly. Also, I put my grandma's picture in, on a different page.
27: I genuinely think it was something like 21.
30: In order to be artistic, for a million different possible reasons.
I think Freud postulated that humans have a drive to express themselves. Maybe that was Maslow?
Rewatching the tail end, there is nothing Subway-esque that was likely to have been made at the time of production. That has screen cuts like an altered ending.
Life is a journey that peaks when you find you favorite sandwich shop. There's a Quizno's one, but it starts with a kid being born in a toaster.
The whole damn thing is smash cuts. Having a brand-come-in-to-focus at the end of an ad is fairly standard.
I guess it's conceivable the agency had the footage on the shelf after some other client (probably a financial one) paid for production but then changed their mind.
No it seems to be a genre in which the Brazilian company operates. See their website. And a Subway spokesman claims that it was developed in conjunction with Subway. ( I don't know if they might have some pre-filmed stuff that they then fit to clients.) here is an article from 2015 that talks about Samba Ads as a spinoff from Samba Tech--an existing streaming company/platform or somesuch. I did not read it that closely, but it does talk about some of the characteristics of Brazilian video and social media consumption.
Maybe born-in-tub, jilted-as-early-teen, runs-to-big-city is a trope in Brazil?
Life is a journey
The world is beautiful
The universe is immense
And you're still going to end up working minimum wage for the third worst fast food outfit on earth...
CAPITALISM It's got your name on it.
39 before seeing 38. I'm too lazy to google stuff when idle speculation will suffice.
Is giving birth in a tub a good idea? It would seem really confining in terms of leg placement.
Obvious advantages for clean up aside.
It's nice when someone does research. I conclude that Brazil has collectively descended into irrationality such that said irrationality has ceased to be pathological among ad people. Also, 40 is excellent and Heebie is wrong.
Well, I'm not-man enough to admit when I'm wrong.
Also: you could convince me either way whether it's satire.
Most of the pricing is standard CPMInsane.
Is getting a sandwich at Subway more like kissing a girl in a lake, or more like seeing your girl with another guy and angrily shaving off your hair?
If you shave your hair, you can work at Subway without wearing a net.
Anyway, it makes more sense than American health insurance
Is it just me or are the videos at OP and 38 link 1 all weirdly intensely white American for a Brazilian firm? Some for western brands, yes, but still.
Didn't Brazil just elect somebody more fascist then America did?
He's an intensely white Brazilian.
I guess if you do grey, you go grey all over.
The real greyness is the amputation decisions you make along the way.
I figured it was a Trump 2020 video.
Moby@2:
1. There is a brief scene of an underage boy spying on a naked underage girl. 2. Former Subway spokescreep, Jared was convicted of child porn.
Somewhat of a stretch, I guess.
I assumed it was advertising an expensive law firm.
14 is right. Maybe Dasani commissioned it and rejected it for some reason and the ad company was able to sell it to Subway? It's not just not related to Subway, it's full of things I wouldn't want to associate with a teenager making a sandwich.
"That smile looks too happy to be for real. Did you spit in this? Did you lick a stick first? Did you pee in the salad dressing? Is your hair so short because of a brush with Naziism triggered by a bad breakup? Fuck it, I'm springing for Devon and Blake's next time."
||
this reggae version of "cupid draw back your bow" is really trying my patience.
|>
Big Bird died today, so they shouldn't even be playing music.
OT: Why do Canadians have a 'kidney belt' (wool pad the covers the lumbar region)? I understand the "clothing keeps us warm" concept but I'm having trouble figuring out why you want to keep your lower back warm and let your belly freeze.
More blood circulation there? ISTR heated diving suits also heating kidneys.
Today I went sledding with the kid and got a bunch of snow up under the back of my shirt, right about in the spot where a wool pad covering the lumbar region would have helped.
See, this is why you need to remember to gird up your loins.
I suspect people came to think that "loins" meant "groin" because they sound similar and also because they were wrong about why a loin cloth was called a loin cloth Your loins are the bit of your back below the ribs and above the pelvis: where your kidneys are. Loincloths are tied around the loins.
And here's another figure who could do with some padding round the kidneys: Joseph Conrad was, admittedly, born in the Ukraine and I'm not sure he ever visited Russia but he did have strong feelings about the national character. Here is a man trying to connect with the driver of his getaway sleigh.
Razumov crossed a quadrangle of deep snow enclosed between high walls with innumerable windows. Here and there a dim yellow light hung within the four-square mass of darkness. The house was an enormous slum, a hive of human vermin, a monumental abode of misery towering on the verge of starvation and despair. In a corner the ground sloped sharply down, and Razumov followed the light of the lantern through a small doorway into a long cavernous place like a neglected subterranean byre. Deep within, three shaggy little horses tied up to rings hung their heads together, motionless and shadowy in the dim light of the lantern. It must have been the famous team of Haldin's escape. Razumov peered fearfully into the gloom. His guide pawed in the straw with his foot. "Here he is. Ah! the little pigeon. A true Russian man. 'No heavy hearts for me,' he says. 'Bring out the bottle and take your ugly mug out of my sight.' Ha! ha! ha! That's the fellow he is." He held the lantern over a prone form of a man, apparently fully dressed for outdoors. His head was lost in a pointed cloth hood. On the other side of a heap of straw protruded a pair of feet in monstrous thick boots. "Always ready to drive," commented the keeper of the eating-house. "A proper Russian driver that. Saint or devil, night or day is all one to Ziemianitch when his heart is free from sorrow. 'I don't ask who you are, but where you want to go,' he says. He would drive Satan himself to his own abode and come back chirruping to his horses. Many a one he has driven who is clanking his chains in the Nertchinsk mines by this time." Razumov shuddered. "Call him, wake him up," he faltered out. The other set down his light, stepped back and launched a kick at the prostrate sleeper. The man shook at the impact but did not move. At the third kick he grunted but remained inert as before. The eating-house keeper desisted and fetched a deep sigh.
The other set down his light, stepped back and launched a kick at the prostrate sleeper. The man shook at the impact but did not move. At the third kick he grunted but remained inert as before. The eating-house keeper desisted and fetched a deep sigh. "You see for yourself how it is. We have done what we can for you."
Is this, I wonder, where they got the idea for Uber?
71: So what you're saying is Tom Wolfe actually had a Pee Tape type thing going on?
68: I am Canadian and have never heard of or seen such a thing.
The real Canada is found at a diner in Iowa.
3 is the correct take.
68: The Germans also go on quite a bit about "kalte Nieren" (cold kidneys). I have never heard about them in other countries at similar latitudes, although my facility in those local languages begins at limited and then drops sharply.
The video from the OP works very well as a horror movie trailer, if played with the sound off. Lots of nameless dread lurking about.
72. I'm very taken with the concept of a "getaway sleigh."
I'm sure that people who work outside or drive get-away sleighs have very much better informed opinions about keeping warm than I have.
Like how the natives in Alaska have a rich vocabulary to describe snow and how the Republican administration is so concerned about the need to flush absolute monstrosities down the toilet.
In my experience if you're being active in cold weather your kidneys do get chilly because there tends to be a gap between your top half clothing and your trousers where the wind gets in. (Hence for example ski salopettes).
I had to look that up. It's just fancy overalls.
You can get them made out of wool. Canada sells them, often in the same stores as they sell kidney warmers.
Overalls for us are boiler suits*. Those wader-type trousers are dungarees.
*the standard clothing for German manufacturing workers as celebrated in that great hymn to the Mittelstand , "Deutschland, Deutschland Uber Alles" - literally "German, German Overalls!"
On the OP: The effectiveness of this ad can be demonstrated by the fact that I'd seen it before (the last time it went around virally?) and still couldn't remember what the eventual brand was.
fucking autocorrect linguistic chauvinism
pètes sales
84: Contrast that with the Peleton ad, which I watched after several days of that controversy. I immediately realized that I had already seen it more than once, but it made no impression on my mind whatsoever until I was invited to ponder the subtext.
Another ad that was similar to the one in the OP in style, and also went viral, is the Renault Clio ad.
https://www.youtube.com/watch?v=MrNCVAqbCD0
It works better because it has a more defined story. Still as an advertisement.... it took me a while to find it again because I thought it was a Volvo ad.
Irish mammies traditionally have a thing about your kidneys getting cold (if you are female). Hence they believe in big knickers. Also, sitting on a damp step is RIGHT OUT. https://www.irishtimes.com/culture/books/signs-that-your-mammy-may-be-irish-1.559390
93 : it appears that Irish mammies are a bit confused about where your kidneys are.
Hence the famous Irish urban myth about the young fella having a drink with a Bad Woman and waking up in a bathtub full of ice with a neat scar on one shin.
Why would someone want to sit on a damp step?
They wanted to sit down on a step and they were in Ireland.
Irish people can only sit on steps. The New Model Army took all the chairs for firewood.
Due to Catholic disenfranchisement, they were forbidden both from standing and from having seats.