Re: Confidential To Barack Obama

1

Also, that logo looks like some kind of bland corporate thingy. Makes me think of an insurance company or an HMO.


Posted by: gswift | Link to this comment | 03-15-07 11:11 PM
horizontal rule
2

So the DST magic has now worn off, huh?


Posted by: M/tch M/lls | Link to this comment | 03-15-07 11:13 PM
horizontal rule
3

Obama doesn't play by the old rules.


Posted by: ogged | Link to this comment | 03-15-07 11:15 PM
horizontal rule
4

The font is way too thin.

The logo is interesting. It seems to be influenced by Grant Wood's landscape. Harks back to a traditional time (yes, that isn't necessarily what Wood mean with his abstractions) and evokes the heartland. The rising sun that is the hole in the donut. Hmm, not sure I like that.


Posted by: md 20/400 | Link to this comment | 03-15-07 11:17 PM
horizontal rule
5

Obama doesn't play by the old rules.

Awesome. "Edwards is a pretty boy bitch"


Posted by: gswift | Link to this comment | 03-15-07 11:19 PM
horizontal rule
6

Isn't it Big Caslon? Which is a really pretty font, but not exactly VOTE FOR ME.


Posted by: bitchphd | Link to this comment | 03-15-07 11:20 PM
horizontal rule
7

This strikes as not too dissimilar from the earth tones thing.


Posted by: ben w-lfs-n | Link to this comment | 03-15-07 11:21 PM
horizontal rule
8

I recommend Cooper Black. If it was good enough for Coolidge, it's good enough for Obama.


Posted by: teofilo | Link to this comment | 03-15-07 11:21 PM
horizontal rule
9

The "he's cute" comment seemed low to me, actually; I wish he hadn't said it. And he said it twice, so it was calculated.


Posted by: ogged | Link to this comment | 03-15-07 11:24 PM
horizontal rule
10

Looking through the Cafepress t-shirts people are making:

Good
Bad
Worse


Posted by: Becks | Link to this comment | 03-15-07 11:25 PM
horizontal rule
11

"I Love B.O."?

Not wise.


Posted by: apostropher | Link to this comment | 03-15-07 11:31 PM
horizontal rule
12

He might be able to pick off a southern state with O'Bama: Mulatto Tide. Font doesn't matter so much with that one.


Posted by: ogged | Link to this comment | 03-15-07 11:32 PM
horizontal rule
13

The "he's cute" comment seemed low to me, actually; I wish he hadn't said it. And he said it twice, so it was calculated.

Quite low. But after watching the Kerry Swift Boat debacle, I'm leaning towards erring on the side of dirty fighting this time around.


Posted by: gswift | Link to this comment | 03-15-07 11:33 PM
horizontal rule
14

But that font in your logo makes you look like a pussy.

You are what you eat, Becks. The logo's fine.


Posted by: SomeCallMeTim | Link to this comment | 03-15-07 11:34 PM
horizontal rule
15

I wouldn't mind (so much) if he did it to a Republican.


Posted by: ogged | Link to this comment | 03-15-07 11:34 PM
horizontal rule
16

Wow. Ben in 7 is exactly right. Wow.


Posted by: M/tch M/lls | Link to this comment | 03-15-07 11:34 PM
horizontal rule
17

I'm leaning towards erring on the side of dirty fighting this time around.

Absolutely. But fratricidal dirty fighting ain't gonna help us in the long run.


Posted by: apostropher | Link to this comment | 03-15-07 11:35 PM
horizontal rule
18

This is totally different than the earth tones thing. I'd explain why but it's past my bedtime.

CONTINUED...


Posted by: Becks | Link to this comment | 03-15-07 11:36 PM
horizontal rule
19

He might be able to pick off a southern state with O'Bama: Mulatto Tide.

Neighba please. Mocha Tide.


Posted by: M/tch M/lls | Link to this comment | 03-15-07 11:36 PM
horizontal rule
20

But fratricidal dirty fighting ain't gonna help us in the long run.

Yeah, needs to dial it back for the intra party stuff.

Also, "he's cute" from a black guy to a white guy sounds too much like a bad movie scene in prison.


Posted by: gswift | Link to this comment | 03-15-07 11:39 PM
horizontal rule
21

he's annoying me lately. Back on the fence between him and that cute John Edwards.


Posted by: Katherine | Link to this comment | 03-15-07 11:47 PM
horizontal rule
22

I couldn't agree more. He's looking more and more like the 2nd picture here.


http://www.barackobamaismyhomegirl.com/images/barackobamahomegirl.gif


Posted by: Artgirl | Link to this comment | 03-16-07 12:48 AM
horizontal rule
23

Do we really have to remember that article, though? Ugh. That about sums up the NYT's coverage of the election in 2004. At some point, they decided everyone was bored of hearing about issues, statistics, the war, the troops, and so they started running nothing but articles about "You gotta hand it to Bush, he's got a great font" and "You gotta hand it to Bush, he sure has better eyebrows." Don't we realize that it's the news that sets the discourse for these things? Like, maybe actually no one gives a shit about fonts, but graphic-designers-cum-freelance-writers want to get a piece in the Times? If the news would focus on issues, the public would be less swayed by stupid shit like fonts. Honest. And I say this as someone who's worked in graphic design.


Posted by: A White Bear | Link to this comment | 03-16-07 6:03 AM
horizontal rule
24

That article is bullshit. That fucking skewed extrablack/bold/monstrosa whatever-the-fuck-it-is has been around uglifying campaign posters since forever and it just says "I'm an asshole who wants everything to stay the same except I'm going to send ur son to get killed because I like war, and also, gay panic." Obama's not going to get elected by pretending to be Bush-lite. Plus he's got the "Morning in America" thing going on. Graphic design "criticism" seldom rises above the level of the moronic, and this certainly article is no exception. Also, critiquing logos is a pussy activity.


Posted by: mcmc | Link to this comment | 03-16-07 6:33 AM
horizontal rule
25

Is Artgirl pimping that site in 22 because it's hers? Christ, what an asshole.


Posted by: mcmc | Link to this comment | 03-16-07 6:35 AM
horizontal rule
26

24, 25: Hooray! computer hate temporarily overcome.

23: Same take, different lesson. With every amputee, every orphan, every torture or corruption story, we will remember articles like those, and where they ran.


Posted by: I don't pay | Link to this comment | 03-16-07 6:38 AM
horizontal rule
27
During his lifetime he set up three self-sufficient religious communities where, surrounded by his retinue, he worked as sculptor, wood-engraver, and type designer. He also wrote constantly and prodigiously on his favourite topics: social reform; the integration of the body and spirit; the evils of industrialisation; and the importance of the working man. He converted to Catholicism in 1913 and this influenced his sculpture and writings. He designed his first typeface, Perpetua, for Stanley Morison who had badgered him for years on this matter. Of all the 11 typefaces that he designed, Gill Sans is his most famous; it is a clear modern type and became the letter of the railways - appearing on their signs, engine plates, and timetables.

The Obama logo uses both Perpetua and Gill Sans.


Posted by: Standpipe Bridgeplate | Link to this comment | 03-16-07 6:52 AM
horizontal rule
28

The serif font for "Obama '08" definitely isn't Big Caslon, or any other widely-used display font. The sans-serif font their using for "Hope. Action. Change." and other text is also not common. You might think it's Gill Sans or Johnston, but it isn't. It's not FB Agenda either. Man, now this is pissing me off.


Posted by: Gonerill | Link to this comment | 03-16-07 6:59 AM
horizontal rule
29

27: It's not Gill Sans. Look at the N and the G, for example.


Posted by: Gonerill | Link to this comment | 03-16-07 6:59 AM
horizontal rule
30

I think you're right about Perpetua though.


Posted by: Gonerill | Link to this comment | 03-16-07 7:01 AM
horizontal rule
31

The text right below "Obama'08" (and elsewhere on his site) is in Gill Sans.


Posted by: Standpipe Bridgeplate | Link to this comment | 03-16-07 7:08 AM
horizontal rule
32

Except "Hope. Action. Change." No clue there, but I'm sure I've seen it before somewhere. The joints of the "N" are pretty distinctive.


Posted by: Standpipe Bridgeplate | Link to this comment | 03-16-07 7:13 AM
horizontal rule
33

You guys are seriously harshing on BOSHMO's groove.


Posted by: Ugh | Link to this comment | 03-16-07 7:18 AM
horizontal rule
34

Identifont suggests Futura.


Posted by: Standpipe Bridgeplate | Link to this comment | 03-16-07 7:18 AM
horizontal rule
35

Yes, Futura. Of course. Well I'm glad that's settled. Now, on to Tehran.


Posted by: Gonerill | Link to this comment | 03-16-07 7:21 AM
horizontal rule
36

The root of the crisis!


Posted by: Standpipe Bridgeplate | Link to this comment | 03-16-07 7:30 AM
horizontal rule
37

Also, "he's cute" from a black guy to a white guy sounds too much like a bad movie scene in prison.

Another possibility is: "not bad for a white boy, but now watch this schmoove game."


Posted by: Jackmormon | Link to this comment | 03-16-07 9:21 AM
horizontal rule
38

Yeah, I really don't get the "cute" thing at all. Maybe the attack is good news for Edwards; it shows that Obama thinks he's a serious competitor. I'd prefer those two spent their time going after the good ship HRC, though. She's still got to be considered the massive favorite.


Posted by: SomeCallMeTim | Link to this comment | 03-16-07 9:24 AM
horizontal rule
39

Also, Mr. Obama, if you're reading this: it's not that you're too skinny---you're just fine!---it's that your neck is very slender. Is there any way to enlarge your neck before, say, September? It really would help you project gravitas, I'm thinking. Good luck!


Posted by: Jackmormon | Link to this comment | 03-16-07 9:24 AM
horizontal rule
40

Huh. Not that this is an important or meaningful reaction, but I find the skinny neck endearing, in a Jimmy Stewart kind of way.


Posted by: LizardBreath | Link to this comment | 03-16-07 9:25 AM
horizontal rule
41

I wish B had been right in 6 and SB in 27, because my professional fonts are Caslon & Gill Sans - I would've had a deep, cosmic connection with the Big O.

Hey, about the logo part - the sun isn't the hole in the donut, it's the center of the O. As in Obama, as in stickers like the W stickers. I guarantee this was the intention, whether it happens or not.


Posted by: JRoth | Link to this comment | 03-16-07 9:25 AM
horizontal rule
42

Actually, comparing Caslon and Perpetua, I think I may have to switch. Esp. since Identifont says Caslon was designed for 18+ pt., and I use it for letter text. It looks great on the screen, but it tends to wash out a bit on paper....

Also, Perpetua has the kind of J I like - as you might imagine, I pay attention to that.


Posted by: JRoth | Link to this comment | 03-16-07 9:28 AM
horizontal rule
43

Does anybody know why Identifont stopped commenting here?


Posted by: I don't pay | Link to this comment | 03-16-07 9:31 AM
horizontal rule
44

40: Yeah, and it supports his "a skinny kid from..." schtick.

Also, if Barack were buff, he'd really hit the Sum of All Cracker Fears


Posted by: JRoth | Link to this comment | 03-16-07 9:32 AM
horizontal rule
45

My honey was remarking on Obama's being too skinny. First I appreciated the irony, then I mentioned those bathing-suit pictures, and so we settled on the disproportionately skinny neck.

Obviously, when it comes to my personal preferences, skinny is fine. The US has moved away from the Jimmy Stewart shape, though. It's possible that the emo boys will be succesful in bringing back the un-bulked-out male body, but it'll be a while.


Posted by: Jackmormon | Link to this comment | 03-16-07 9:34 AM
horizontal rule
46

41: In fact, the button for the Obama Store shows a little square sticker with just the Rising O logo, although that doesn't appear to be on offer at the store.

Which is a mistake - this kind of subtle yet authoritative marketing is all about getting viral - making people wonder about that sticker they keep seeing. You don't wait until everybody already knows what the logo means.

And yes, I appear to be taking this thread to 50, if not 100, all by myself.


Posted by: JRoth | Link to this comment | 03-16-07 9:39 AM
horizontal rule
47

All we fucking need is an anorexic bulimic President. Bush I puking on the Japanese Prime Minister was bad enough. Now we'll have a President excusing himself from state occasions to run to the bathroom. And eating two pieces of celery at State dinners.


Posted by: John Emerson | Link to this comment | 03-16-07 1:03 PM
horizontal rule